One of the hardest things to do in marketing is launching a new piece of technology onto the marketplace. There is thousands of brand new products each month launch with most not being successful. We live in an age where technology is changing quickly so getting off to a great start is vital as your product will be outdated in a shorter time scale than previously experienced. The product is the most vital part of the success which is why it is extremely important that it is developed to work perfectly and fill a gap in the sector that it is for.

Every type of technology is different and will require an approach that suits the product you are launching. For tech such as drone delivery services that a number of companies such as Amazon are attempting to launch, they are having to try to change laws and regulations so