Every real estate agency needs a high quality website that is focused on lead generation. This means that you need a professional web development company who can create a feature-rich and user-friendly website for your business.
If you are in the market for a real estate website, it’s essential that you include all the relevant components you need to attract new leads, whether these are buyers, sellers, tenants or investors. So here are the top 5 components you need on your website to make it a success and give you an edge over your competition.
1. IDX property search software
One of the most popular and essential components on your website has to be the ability to search listed properties. IDX (internet data exchange) software allows MLS real estate listings to be searched on your website by visitors to your site. Your web development company can easily integrate IDX into your website, but don’t forget that this needs to be augmented with an interactive map and a powerful keyword search tool, not forgetting lead capture tools, so you can follow up with visitors to your website.
2. Engaging and informative neighbourhood overviews
One of the more successful strategies to improve your website’s SEO is to include a few pages dedicated to the local neighbourhoods. These pages help potential buyers to learn more about the locality and give you the ability to bump up your SEO and drive traffic to your web pages. They can also be a great strategy that can be used as lead generators in geo-farming, targeting potential buyers when they drive through these neighbourhoods.
3. Blog page
This is one of the most underrated and underused components of a real estate website. Ask your web development company about including a blog on your website, because this gives you another great opportunity to engage your visitors and boost your SEO. You can write on a host of different topics, from market updates to recent developments in the industry, tips on buying or selling a home, and so on. A blog gives you the opportunity to engage and educate your visitors, answering their questions and building a positive relationship with the community.
4. About us page
Another undervalued and often ignored page on real estate websites, an About page is your platform to sell yourself to your visitors. This is where you can list the reasons why you’re better than the local competition, explaining the key differences between your business and other agencies. You can include client testimonials and your latest statistics on sales, writing in a familiar tone that is friendly and open.
5. First rate home page
Every website needs a home page, that’s a given, but as a professional real estate agency, your home page needs to be unique, and not just a scattergun listing of properties like every other real estate site.
Again, you have to find a way to distinguish yourself and state the reason why you’re the right agent. Is it your local expertise, years of experience, specialisation, or something else? Convey this message simply and clearly, and ideally add a 30-60 second video explaining your value proposition further. This personalised touch will help to humanise your brand and help your visitors trust you more quickly and easily.
Don’t forget to add your contact details, as well as your opening hours, and clearly state all the services you offer. Your web development company will be more than happy to create a quality real estate website to your specifications, you just need to let them know what you require.
