Marketing: Basic Concepts

Marketing Complexities

The purpose of commercialization in business is primarily to identify and satisfy customer needs. The marketing forces are evident when we visit every store or shop to purchase something. It is worth noting that marketing is a crucial and determinant part in the management of a business and for its success. However, people should not be mistaken thinking that marketing is to be exclusively product advertising or selling. It is about interpreting of consumer needs and acting upon them to match or even exceed their expectations.

Marketing is at the center of company success. The today’s market is rather competitive. Therefore, there is a need to advertise products in a way that they can be identified with the users. This approach mainly applies to those products that compete for the same market. For marketing to be successful, a business has to adapt to current trends and build the …