Setting up a business can involve a lot of outlays. Chief among these can be establishing a permanent base, as the combination of commercial rents and recent increases in business rates can be a hefty disincentive to renting a place to house the business. Competition is tough, both online and on the high street, and for a food business, a kitchen is generally required too.
Another way of approaching things is to distribute food products out of a series of pop-up stores. The pop-up has become a trendy feature of life in large cities. To learn more about the culture of the pop-up, see this report in The Guardian.
For a food business, the pop-up offers advantages such as getting the product out in a new area, without the attendant costs of having to establish a permanent store and preparation area. With pop-ups, the main …