The average cost of direct mail campaign costs fifty dollars per person. At the same time, national television advertisements cost more than three hundred thousand dollars for thirty seconds.

As you can see, these amounts are significant for small businesses, which means it would be best to find a more affordable option to reach customers.

That is why you should think about implementing merchandise promotion tools and products that will boost your brand’s awareness and take your business to the next level.

When it comes to choosing the best option for your needs, you should think about wristbands. Remember that printed wristbands come from a wide array of materials, which means they are highly suitable for people of all ages and perspectives.

Let us list the benefits you will get from promotional wristbands.

1.    Cheap and Effective Option

Since the traditional ads are costly, it is way better to use more affordable means to come with a higher return on investment than others. We are talking about options that will help you get everything on a budget.

A single TV ad can cost you more than a whole year marketing campaign, which is why you should get an alternative that will reach more customers and offer you a cheaper price tag.

Yes, we are talking about wristbands, which are perfect alternatives to traditional advertisement campaigns. Everything depends on the place you purchase from, but you can buy them for a few dollars per band and even less if you buy in bulk.

It is a form of free advertisement that will appeal to customers, especially if you implement a compelling message. The more you purchase, the less you will spend and the more people you will reach than before.

That is why you should think about every single aspect before you make up your mind.

2.    Wide Array of Possibilities

Even though you might think that other advertisement means and options are more effective than wristbands, think again.

It would be best if you did not assume that you will find a generic alternative and instead find the ones that will look amazing and appeal to people around you.

One of the most popular options is a silicone wristband due to its durability and brightness that will stand the test of time. If you wish to save money at first, you can find other materials and plastic or cheaper rubber, which will also appeal to your customers as freebies.

You can also choose the ones that look like leather and serve as bracelets for people with deep pockets.

3.    Differentiate Them Based on Target Audience and Groups

For instance, one of the most common reasons you should invest in popular wristbands is to create differentiation between various groups. Therefore, if you wish to organize an event or festival, you can use wristbands to identify people that require more attention to others.

At the same time, hosting a special event means that you can offer different color wristbands to your essential customers from the public, which is the easiest way to create a distinction.

Similarly, you can create a unique color for your employees to see them in the crowd. They are adequate to differentiate employees from customers, which is another reason you should get them.

4.    Additional Features

When it comes to choosing the best wristband options, you can find the ones with built-in features. Therefore, they can feature a bar code at the bottom so that customers can scan it at the register and receive a discount or percentage off.

You can also input various bar codes at special events or your store and offer them randomly to people around you. Customers will not know how much they can save until they walk to the register.

Another great option is to implement a number inside each of them, allowing them to compete in getting different prices during an event.

The numbers you draw will correspond to the ones on wristbands, which will allow them to get gifts, including a discount for a future visit, a free trial subscription, and many more.

As you can see, some marketing campaigns do not require a fortune to get them, which is why you should take advantage of them to ensure future success.