An email list is a compilation of prospect’s email addresses that a business creates by various methods.
Now let’s look into different ways to build a super qualified prospect list. Do not worry about your business type because this technique applies to all sorts of businesses.
Sign-up Link or QR Code
You can add a sign-up link or QR code to your brochure or business card. This link or code will increase your chance of capturing an email address.
Call to Action
Include a call to action to your email signature linking your landing page or portfolio or your professional network platform such as LinkedIn.
Facebook lets you add call-to-action buttons for business pages. This button is prominently displayed just below our cover picture and gives you multiple call-to-action choices; you have to provide a link to your website, that’s where the users will be taken on tapping the sign-up button.
Email Search Tools
Use email lookup tools to find your prospect’s email address in a flash. GetEmail.io is one of the most sought out email finders. This tool works based on big data and machine learning algorithms.
With the GetEmail.io chrome extension, you can extract the email ids from LinkedIn too.
Segment Your Email List
Segmenting your prospect’s email list enables you to send more targeted content to specific segments of prospects. People are more likely to respond to things that resonate with their thoughts or interests, or perspective. And this will raise your chances of getting more subscriptions or sign-ups.
Encourage Your Existing Customers For Referrals
Add a social sharing button in all your email campaigns, website, and blogs. By doing so, you are making it easy for your existing clients to share about your work with their family and friend circle.
Conduct a Workshop or an Event
You may conduct a free workshop for people who are more likely to be on your prospect list. People willing to attend your workshop will have to register it with their basic details, which include their email address.
Try Using Shorter Lead-capturing forms.
It might be tempting to capture as much detail as you can from your website visitor. However, remember that no one likes too many questions, and often your contact form asking for too much information can scare your visitors off. I recommend reducing the length of the contact form or pop-u form by a maximum of three fields.
Consistently Create Blogs
It would be best if you blog consistently. Blogging will help you in many ways, but here I would like to highlight only two.
Firstly, it helps in improving your ranking on the search engine result page. Next, when people find value in your blog, they will automatically subscribe to your blogs.
Consider Including Newsletter in Your Plan
The newsletter is where you tell what’s happening in your company, upcoming events, recent achievements, etc. When people find value in what you are doing, they will be curious to be updated about your company. It’s so easy to direct such audiences to subscribe to your newsletter.