Generating sales should be the primary objective of every successful marketing strategy. Although you have likely been utilising content to generate traffic and leads, you may not have considered the inherent value within social selling. A Branding Agency sourced on sites such as reallyhelpfulmarketing.co.uk/services/brand-development-gloucester will help get your name out into the world correctly.
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In the past few years, Feedback Systems reported on a study indicating that
more than 63 per cent of businesses utilising social selling see consistent
yearly growth, compared with only 41 per cent of businesses that don’t have a
social selling strategy.
Social Selling 101
Social media platforms are based on the notion of building communities and
contributing to conversations. By creating content your audience will find
useful, encouraging conversation and directly answering questions, you’re well
on the way to incorporating social selling into your digital strategy.
The key to effective social selling is to create a culture of participation on
your social channels. Employing an experienced team with a skillset is likely
to be an instrumental step in helping you to build your social strategy.
Beginning with inspiring your audience to interact with individual posts, this
approach should be developed to ultimately encourage meaningful replies to
emails and the initiation of phone/Skype calls.
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Content for Successful Social Selling
Ensuring you have the needs of your customer base at the forefront of every
piece of content you create – which can include everything from step-by-step
guides and answering FAQs to video content and structured webinars – is
integral to social selling.
Ultimately, your aim must be to create content that permeates, using techniques
that demonstrate the value of your business and choosing language that helps
your audience to connect with your message in meaningful ways.
Transforming Social Leads and Traffic
into Conversions
Generating traffic is only the first step. Working with a web development
company in London will help you to shape your website’s content to boost your
conversion rate and drive sales. Shaping your call to action strategy is an
integral part of securing conversions, with simple email subscription boxes no
longer enough in an increasingly competitive online environment.
Instead, you must demonstrate your intentions and provide your audience with
something of value, such as a free e-book or worksheet, in exchange for their
time and email information. From here, you can implement your email outreach
strategy to encourage further meaningful interaction and secure a successful
conversion.
