Whether a retailer buys from a wholesaler, distributor or manufacturer, it’s the retailer who chooses what to sell. Therefore, marketing to the retailer is essential. Distributors are often left to do this, but it’s the manufacturers who are vulnerable; distributors can quickly switch to other products, whereas manufacturers cannot.
It’s shocking how few manufacturers understand that changes in recent decades require them to conduct effective trade marketing.
From the 1970s onward, small shops and chains were bought up or closed down by bigger ones. Chains are getting bigger, and small retailers are declining steadily.
This leaves manufacturers with few choices between outlets, and they cannot put new goods on the market without retailer cooperation. There are many opportunities for producers to promote their own brands while helping the retailer at the same time – for example, by providing in-store media such as in-store media at Mood …
“Old still works” that’s what our parents say to us whenever we undermine a traditional technique that still works for them and could still be working in our today’s age.
Trade shows are old and yet can still be considered as a very good marketing platform for small and big businesses. Though technology is converging customers and businesses more and more nowadays with the help of the internet and social media. It’s foolish to consider trade shows are no longer effective.
Let us give you five reasons why many businesses still invest on trade show booths and trade shows to market their product:
1. Trade shows are your platform to direct customer sales opportunities
Trade shows works because many of them are organized based from a certain niche or interest. Trade shows can be tailored made for an automotive trade, food expo, real estate, travel and tour offers, wedding expo …