Top five myths about SIP busted

Systematic Investment Plan, commonly abbreviated as SIP is a strategy where one can invest a certain amount of money at regular intervals of time and benefit the cost rupees averaging without getting affected by the market levels.

Courtesy of various myths floating in the market; people have been apprehensive about using it. This guide will bust the most common misconceptions and glorify the advantages of making use of this investment method.

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  • SIP is a method of investing, not an investment

People often tend to confuse SIP with mutual funds. While the mutual fund is an investment, SIP is the means to invest in them. SIP allows you to buy units on a set date every month, enabling you to implement a saving or investment plan for yourself. After you have decided on the mutual fund scheme you want and the amount to invest in every month, you can either furnish …

Marketing: Basic Concepts

Marketing Complexities

The purpose of commercialization in business is primarily to identify and satisfy customer needs. The marketing forces are evident when we visit every store or shop to purchase something. It is worth noting that marketing is a crucial and determinant part in the management of a business and for its success. However, people should not be mistaken thinking that marketing is to be exclusively product advertising or selling. It is about interpreting of consumer needs and acting upon them to match or even exceed their expectations.

Marketing is at the center of company success. The today’s market is rather competitive. Therefore, there is a need to advertise products in a way that they can be identified with the users. This approach mainly applies to those products that compete for the same market. For marketing to be successful, a business has to adapt to current trends and build the …