The development of digital technologies caused business system management to be irreplaceable for companies that intent to hold leading positions in the market. Efficient deployment of CRM requires choosing proper software that would help to implement all kinds of business objectives.
Management of a company is an area, in which reaction on received information is a key factor. The development of digital technologies has radically changed the methods of BPM, and automation has become a necessary condition of business effectiveness.
There is no doubt about the essentiality of deployment of business management systems. Companies are able to optimize business processes, reduce costs, save resources and make accurate decisions due to these systems. In this case, it is necessary to choose CRM that suits all of demands and specifics of business.
The criteria for choosing a BPM system
First of all, it is the amount of users that should be taken into account as it directly affects software licensing.
It is also important to choose a platform – a cloud or a server solution. Nowadays, more and more companies do not rely on cloud storages and prefer personal server storages or data centers.
The advantage of server license is buying it just once and then paying only for technical support. It is also appropriate when you are interested in software customization according to your own demands.
Functionality is also the important factor in the choice of management system. The capability to create business processes should be particularly considered. Bpm’online system allows users to create unlimited value of processes with different complexity.
Analytics is of a great significance for any CRM solution, and the character of analytics depends on producers. For example, bpm’online provides lead analytics, client database analytics, counterpart analytics, etc. Moreover, users can attach analytics to business processes, and then system will run a process by an event.
The main CRM trends in 2017-2020
Traditionally, CRM concept is divided into three client-oriented branches: marketing, sales and service. But the situation is different now. Clients want their questions to be solved quickly and efficiently. In this case, personnel of each department have to take on some work that is beyond their responsibilities. This kind of position interference causes the necessity in access to the whole information for more rapid response to clients’ questions. To keep up with trends, CRM system producers develop the means that allows integrating information from divergent systems into the united information field.
Technology convergence. On the basis of the above, vendors need to develop integrated solutions and partnership ecosystems
Knowledge management According to the survey, about 34% of companies expect their turnover to increase by 20-30% if personnel share their knowledge and experience. In this case CRM system producers committed themselves to adding knowledge management to their software.