Despite what you might assume, there are few more effective ways of getting the word out about a new product than with the help of a product sampling campaign. Repeatedly, they’ve been shown to produce a return on the investment – even if the product in question isn’t perfectly suited to the strategy.
In order to get the best from your product sampling campaign, however, you’ll want to first ask yourself a few questions. Let’s run through them.
Is the product suitable for sampling?
While most products you’ll find are suitable for a sampling campaign, there are a few whose attributes make them better suited than others. These include items that can be produced cheaply, but whose benefits are immediately obvious – and impossible to convey through words or images. These might include small sweet snacks, or packs of dishwasher salt. There are, however, some exceptions to this rule of …